DESCRIPITION
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Car Rede is a roadside assistance application that provides gas, jump start, air, help and tow services.
ROLE
User Research, User Experience, Art Direction, Brand Strategy
PROGRAMS USED
Sketch, Invision Studio, Illustrator
PROBLEM
Costly services for towing up to 100 miles away
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“How long you wait for roadside service depends on what you’re calling from.”
“The average response time of manufacturer-sponsored emergency roadside assistance program is 48 minutes compared with 36 minutes among independent programs.”
- Wards Auto
SOLUTION
Cut down the time it takes for service providers to get to customers
Create a familiar/easy interface to navigate
Reduce the cost for services offered
OVERVIEW
I'm sure you know where we're headed after reading the intro description. I could bet 10 million dollars you looked at your GPS and thought, "hmm Im roughly 33 minutes away from home and the gas meter isn't pass the line yet."
Or you probably looked at your mileage tracker and thought "If I turn the air/heat and go at least 75-80mph I can make it without running out of gas.
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Now you're on a road trip to Vegas and the timer says you're 2 hours 17 minutes out. But whats up with that air pressure light that keeps dinging every 20 minutes?
Most of your friends would probably tell you It's a defect, or that you might have a computer chip problem. Thats pretty common right?
Chances are you don't have automatic lights if your car is a 2006 or older. So if you didn't turn the nob back to the middle, or far left, your battery is iPhone level dead.
Where the hell are you when all of these things happened? Exactly. It sucks because now you're stranded in a weird area of Utah with no service.
Is ADT around anywhere? Probably not.
These scenarios are all common and lead you to needing all services listed in the description. I would hope you have AAA and up to date insurance like a responsible adult.
Having both of those combined are a plus, but they're also apart of the problem above. One without the other will cost you more. Most tow truck drivers aren't giving you a ride to the mechanic either with COVID-19 restrictions.
So now you have to spend additional money on an Uber or Lyft.
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But what if you requested a service provider who drove for both ride share companies and had mechanical experience? Your hour long wait just turned into 7-10 minutes and now you're back on the road.
Sounds like a relief right? I was tapped by a few high profile creatives and an elite automotive professional to bring this new concept come to life. We all had the same problem and none of us like being stuck on the side of a road.
LOGIN
Image 1 (Left) features customer login and Image 2 (Right) displays service provider with Face ID for iOS or continuation with social / rideshare integrations.
Gmail and iCloud are typical use cases for logging in on most mobile applications. Since Uber and Lyft integration were priority, I decided to move it to the forefront to provide ease of use for driver logins across the board.
BRAND GUIDELINES
LOGO
Forward motion combined with an abstract road was the inspiration for the logomark. The logotype (Messapia Bold) gave an artistic touch and felt like an extension of the road logomark. Both logomark and type is easily scalable for stationary, posters, billboards etc.
CUSTOMER APP
Customer App has familiar elements similar to your favorite ride share, insurance and delivery services such as Uber, Lyft, Statefarm, AAA, Doordash, and Uber Eats.
In many cases, peoples cars break down in random locations with patchy service. Now customers have the ability to provide as much information as possible for service providers to find them and choose multiple services at once.
Many service providers like being able to see their profit for each session, so I included an option for tipping before payment.
Safety was also a major priority. Customers have the option to access a panic button feature at any given time if they don’t feel safe or are in unfamiliar areas.
Service Provider App prototype display a step by step process throughout an SP's journey.
It features a simple interface, monochromatic heat map (with promo spots), live location indicator, service request pop up and options to select navigation.
Service providers can enjoy continuous “fix sessions” without having to end their current work session to switch locations on the map.
SERVICE PROVIDER APP
Branded elements features a QR Code service van, digital CTA billboard, and worker gloves. The QR code element will allow consumers to interact on the go and download the app for immediate use on the App Store.
Each service van will be loaded with no-spill plastic gas cans, flat tire repair kits, craftsman jack, jumper cables and specialized locksmith equipment.
Most service providers will use their current vehicles they use for food delivery, Uber or Lyft. SP’s without cars can opt into using the service van.
BRANDING
