DESCRIPTION
Tastemaker Collective is a creative entity that specializes in fashion, lifestyle, media, and production services.
ROLE
Redesign, Co-Art Direction
PROGRAMS USED
Figma, Indesign, Photoshop
OVERVIEW
Tastemaker Collective has proven to be a strong force within Fashion and Entertainment. Elite media publications such as Vogue, Hypebeast, Highsnobiety, Nylon, and Fucking Young have given appraisal to the young brands fast growth and ability to stir up pop culture.
The creative entity has built a cult like following and a strong visual identity online solidifying major A-List celebrities such as Kylie Jenner, Kendall Jenner, Chris Brown, Anderson Paak, Moxie Raia, and many more without any initial startup funding.
These are all great accolades. As a fellow founding member and Chief Creative Officer there was still a major step needed to be enhanced within Tastemaker Collective’s visual identity. A Redesign. I designed tastemakercollective.com (via Wix) and tastemakercollectivemedia.com (via Squarespace) from scratch back in early 2015. At the time, we were days away from releasing our first product and I needed to get something up fast. As our name and retail price points started to rise, I realized we needed our site to match aesthetically.
The goal was to keep things minimal with a contemporary touch. With that being said, I teamed up with my good friend over at Yohbe Studios to form a new direction.
BEFORE
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Lacked visual hierarchy, too many links and negative space.
AFTER​
Less clutter, stronger visual hierarchy toward main links shop, media and press. E-Commerce images are larger for enhanced detail/zoom with a nice slime green accent touch that isn't overwhelming. A Ticker was added to include future promos, new collections and shipment details.
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Tastemaker Collective Media redesign also has larger imagery with negative space for emphasis on content. The accent slime green loading bar was inspired by batteries recharging to 100%
