DESCRIPTION
Grihd ushers in a new mindset from social media to social productivity by merging the world of work and social.
ROLE
Co-Founder, User Research, User Experience, Art Direction, Brand Strategy
PROGRAMS USED
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Figma, Invision Studio, Photoshop, Illustrator
OVERVIEW
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To bring this into perspective, I typically have 20-40 tabs open on my computer. I have 7 email accounts with outlook. I have dropbox links open from my team and many others. My Gmail notifies me around the clock. Instagram is where I’m sourcing talent for my next campaign. Im constantly sending money via Cash App, Zelle or Venmo to freelancers.
I have conversations going on LinkedIn with recruiters and investors. My text messages are all over the place with personal and business related stuff. Last but not least, I'm managing 10-20 writers on everyday Slack and Excel Sheets..Now I know this sounds really chaotic, but Im sure whoever is reading this can relate.
As a creative Its reallyyyyyyy overwhelming.
Grihd is one tool that merges all of your essential tools effectively. We take the creative, and empower our community with everything they need to be an effective creator. We provide creators with one medium to collaborate, manage, file, pay, share and connect cohesively.
STREAMLINE. AUTOMATE. ENHANCE.
This tagline represents the standard of what my Co-Founder and I are establishing with Grihd. We both understood that we needed a simplified space where a Creative Director, Recruiter, Music Producer, Manager, Influencer and Graphic Designer can co-exist effortlessly. On top of that, a project manager should be able to create project briefs in the backseat of an Uber on the way to a set. This case study exists. As Virgil Abloh once said:
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"I have no desk in the world. I travel probably, like 320 days a year. Eight flights a week. Chicago, Frankfurt, Milan, London, Berlin, Stockholm, Rotterdam, Amsterdam, Vegas, LA. Its alot. I work on the street, literally like phone in hand."
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With that being said, the actual process of creation before meeting up with teams is the most important variable for high quality workflows. There was a lot of critical thinking involved in simplifying so I started mapping out all major use cases and wireframes simultaneously. This needed to feel familiar from the first touch without walkthrough instructions. Our framework inspirations derived from a few of our elite favorites such as LinkedIn, Slack, Asana, Are.na, Instagram, Outlook, Coinbase and Cash App.
BRAND GUIDELINES
LOGO
Grihd logomark represents interconnectivity and the overlapping of tools.While static, the cube line shifts perpendicular, rotates clockwise, then reopens back to its regular state. Every living breathing creator connects in someway shape or form.
THE PRODUCT
The creative community is cool, but it can get a little complicated... Grihd is for artists, entrepreneurs, agents and everyone in-between. We hope to improve your productivity and enable a new, efficient approach to your innovative endeavors.
By combining familiar user interface and user interaction, Grihd creates an environment that is intuitive to the user, ultimately decreasing learning curves.
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Your dashboard is home, providing a wide range of functions and notifications across the platform. Share, pay, create, and communicate to your network with extreme ease.
BRIEF
Create a project group and start a channel. Gather your team, brief them on the task at hand, and attach any references or resources. Send along an NDA to protect your Intellectual Property.
Connect with colleagues within Grihd and outside of the platform. Set up meetings, invitations to events, and reach out directly to other users. All invitations send linked receipts to everyones connected email.
LINK
Link and build with your network however large or small. Call, video chat, and send direct meeting requests. Grihd streamlines these processes making them effortless. Fortify your empire with Grihd.
PAYMENTS
Send, receive, and manage invoices with safe transaction tracking. Grihd will feature a utility token (GRD) that converts on the backend of every transaction including subscription purchases, social paywalls, payments and reloading tokens.
FILES
Don’t worry about your data and dreams. Your files are secure with a blockchain backend to improve safety and storage
FOCUS GROUPS
Influential creatives within entertainment, music, fashion and tech discuss their pain points and gives their feedback on the grihd prototype.
Features:
Hana Giraldo (@hanagiraldo)
Bukunmi Grace (@bukunmigrace)
Zoe Dupree (@zoedupree)
Nanea Reeves (@naninja)
Cooper Wilson (@coopwilson)